User Experience
- The viewer receives corresponding information in the commercial break via the aPit. It is then child’s play for the viewer to retrieve this information, to have more information or brochures sent or order product samples
- While the newest blockbuster movie is being promoted on the TV the newest DVD releases or sequel can be ordered from the aPit, using a VOD solution. The movie can then be immediately watched on the TV screen
- Any goods advertised in a DRTV commercial or on a shopping channel can be shown in more detail on the aPit and if the viewer is interested, the same goods can be ordered immediately
- Further multimedia information that relates to the current TV programming can be accessed directly via the aPit and additionally shown on the TV screen
